THIS IS NOT FASHION

Labels created fashion. Thrill creates events. Stop calling it fashion. Front: Bold "THIS IS NOT FASHION" in 22cm block text, puff print, across the entire front. Nothing else. No compromise. Back: Art gallery-style digital print — white wall, a framed portrait of this exact tee on the wall. Price tag reads: "PRICELESS / NOT FOR SALE." Museum lighting, gallery shadows. Fabric: 260GSM French Terry Cotton, Oversized Fit Technique: Giant Puff Print (front) + Hyperreal Digital Print (back) Drop 004 — UNFILTERED.

• 260GSM HEAVYWEIGHT TERRY
• MADE IN HYDERABAD, INDIA
• WASH DOCTRINE:
• MACHINE WASH COLD (INSIDE OUT)
• HANG DRY ONLY. DO NOT TUMBLE DRY.
• DO NOT IRON OVER PUFF PRINT

• SHIPS VIA SHIPROCKET SECURE
• DISPATCHES WITHIN 48HRS
• NO RETURNS. NO REFUNDS. FINAL SALE.